M A G N U M
The delightful Rachel Bilson and Karl Lagerfeld have teamed up to create three shorts to promote Magnum ice cream. There was a lot of hype surrounding this three-way collaboration but now that the first short, 'Photo Mood' is out, there are mixed reactions and reservations especially on Karl Lagerfeld's part. I suppose the narrative is pretty dry, the storyline is ordinary and a lot of people expected more from a genius like Lagerfeld. I do think it is a little odd that a fashion maven would team up with an ice cream company (and also Diet Coke if you've seen his bottle designs). I'm not sure what that does for the fashion industry or his name exactly exactly.
What I do love about this whole campaign is it stars my absolutely favourite actress and style inspiration Rachel Bilson. I really don't care about the storyline of the video, I'm just super excited to see her on the screen again (things haven't been the same since the O.C.) Should be interesting to see how the other two shorts turn out.