After gaining exposure last year at the RAFW Innovators show, many thought of her as the new 'Romance Was Born'. Earlier this year she became the designer that caught Kanye West's eye after he bought her tribal/ boho/ futuristic themed backpack at Alice Euphemia in Melbourne. A year on and Emma Mulholland has cemented a place for herself in the Australian fashion landscape. I became obsessed with her 'Great White' shark collection this season (in fact I still am), to the point where I get a little too excited when I spot it on the streets (shark backpack you will be mine). Though slightly disappointed Mulholland didn't show at MBFWA last week, my disappointment has subsided after seeing her SS12/13 lookbook 'As Bad As I Guana Be' and there's a lot more to love than just the punny collection title. Mulholland continues with her animal-inspired collections, this time featuring a signature black and green iguana print with a sportswear feel accompanied by bomber jackets, bustiers, caps, overalls, backpacks, bodycon dresses and more. Did anyone else think of Ms Frizzle's pet iguana Liz from Magic School Bus? Following on from the success of her AW12 campaign, Mulholland chose to work again with her winning team - Ollie Henderson as the face of the campaign (massive girl crush following my encounter with her during MBFWA), Byron Spencer behind the lens and Paul Bui looking after the styling. Bold prints and intense colour aren't regularly my thing but I'm happy to make an exception for Emma Mulholland. Her designs just spell street cred and I love that the campaign makes a nod to my favourite sport, basketball. Can't wait for this collection to come out... because it also means the shark printed pieces will be on sale! Boo yah.