olive & finn.

1. Dress: Carly Hunter 2. Necklace: Solis 3. Print Denim: Ellison 4. Olivia Howard, the brains behind Olive & Finn, 5. Every purchase is packaged and sent in a drawstring bag.

An online store should be like a well-currated gallery. Navigation should be simple, items should be organised appropriately, it should be clean and minimalistic in its layout and it should be easy enough to find what you're looking for. Olive & Finn ticks all those boxes. Having only launched in August, the e-boutique sets itself apart from being distinct and focused in its philosophy: "A space where young designers can showcase their passions... forging a relationship between the designer, the clothes and those who wear their pieces." The O&F lineup is refined and carefully considered, choosing homegrown Australian and New Zealand design talent with a cult following including Dress Up, Batson, Ellison and my personal favourite, Kahlo (I have my eye on this cape crusader). 

A few weeks ago I had the pleasure of meeting Olivia Howard, director of Olive & Finn who took me through the current collection with a slew of basics, rainbow brights and some incredibly unique, printed finds (I am referring to this Carly Hunter dress) to see you through the summer. I get a sense of personal intimacy between the customer and the designer in this online space that Olivia has fostered, through the site's design with a dedicated page to each designer's biography, designer interviews and a blog. Choosing to obsess over the "art of fashion, not just the consumption of it", each season Olivia produces a campaign shoot (I am absolutely in love with their debut shoot), mixing and matching the pieces available online in a very wearable way. I'm so excited to watch Olive & Finn flourish in the years to come. 

Don't forget to enter my Popbasic giveaway x