liuk the label.

Photographer: Christine Ai | Model: Aimie Moynihan
Stylist: Melissa Ong | Hair and Make Up: Yenn Xin
Photography Assistant: Andrew McIntyre

"Dreams can be fleeting and should be attempted whilst there is courage." Amen to that. Graduating from the Fashion Design Studio (the same one that launched the design careers of Dion Lee, Christopher Esber and Romance was Born) then working for countless years as a design and production assistant, sampling co-ordinator and pattern maker across casual and couture labels, Krystal Liu decided it was time for LIUK to come into fruition.  "There will never be a perfect time to start a dream."

Only into its second season, LIUK is a modern classic. Organic, unexpected and relaxed are three words Krystal used to describe her winter collection made purely from silks. Subtle draping, refined tailoring and sophisticated cut outs with bare backs framed by crepe flounces (nothing like showing a bit of skin), dictate an exploration of simple and pure ideas in design. 

I was approached by Krystal (who conveniently ended up living in my neighbouring suburb) and jumped at the chance to be able play with pieces from her A/W offering. I teamed up with my one and only, Christine who lensed the mini editorial where we contrasted soft fluid shapes against architectural clean lines (and for anyone that thinks this looks familiar, yes this is UNSW).

When asked what she wants LIUK to look like in five years Krystal said, "I want LIUK to be well established in Australia and hopefully popping up in stores all over the world with a solid base of customers. A physical boutique would be perfect too so I can give customers a more intimate experience of the brand."

All pieces stocked at The Grand Social.


  1. Go Mel! This looks great, and very 'you' - I can already see you in the fourth look.