basically dimitra.


Powering through my Media Globalisation exam to make the bus, I met the exuberant and extremely lovely Dimitra, the brains (and beauty) behind the soon to be launched Basically Boutique. The e-boutique will stock a number of hard-to-find labels including Australian brands MacGraw and Secret Squirrel and joined by the likes of Veda, Thierry Lasry, Venessa Arizaga, By Zoe and TEXTILE Elizabeth and James (you'll want to be familiar with these names). We spent the afternoon at Kawa bonding over our love for Japan, our lust for Isabel Marant wedge sneakers, sharing our experiences in the fashion industry and venting our online shopping frustrations caused by shipping costs, returns and exchange rates. 

I was lucky enough to secure Dimitra's first interview which will be coming to the blog early next week! I couldn't resist getting behind the lens and taking a few snaps of her killer outfit featuring the cutest pastel nails, the covetable and soon to be mine Veda Jasper jacket (Dimitra told me about the number of compliments she gets when she wears it and I can testify to this after the girl at the table next to us stopped her to ask where it was from) and the striking Andeol kaleidoscope scarf both of which will be available at Basically once it launches in July. In the mean time, head over to Facebook and Twitter to stay updated with the store's happenings in the lead up to July 1.

Dimitra is wearing Veda Jasper jacket, Andeol scarf (both arriving soon at Basically Boutique), Bassike tee

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