Backstage and runway captured by
Whitehouse Institute graduates and close friends Natalie & Sarah showcased their namesake label at the New Gen show alongside the best up and coming talent from around the country. Their SS13 collection has a distinct wearability factor and an element of playfulness through the pops of fluro, embellished details and cheeky cuts that brought the fun back into what was otherwise a very serious week (I swear some people think it's a matter of life and death). Plus they brought their mascot and unofficial third member, Delilah along for the ride. A dog in a pink hoodie backstage at a fashion show? If that doesn't spell f-u-n, I don't know what does. I had a chat to N&S post runway to find out more about their journey from Bondi markets to fashion week runway.
M: Congrats on your MBFWA debut, how are you feeling now that it's all over?
N+S: Definitely feeling a sense of relief. We are extremely excited about what the next few months has in store for us and ready to explore all the doors that have been opened!
M: What was the best part of your fashion week experience?
N+S: The absolute best part by far was seeing our collection walk out onto to the runway on a little screen, back of house and the feeling of walking out onto that catwalk at the end was unlike anything we have ever experienced before!
M: And the worst?
N+S: Probably the nerves and not getting any sleep.
M: Describe your latest collection.
N+S: We were inspired by texture, silhouette and colour. Our collection took a modern twist on the 60's with a sporty, rock'n'roll, hard edge vibe.
M: Who is the Natalie & Sarah girl?
N+S: The N&S girl is a fun loving girl who is not afraid to be bold and take risks. While being feminine and girly, she also houses an alter ego that just wants to be crazy, wild and a little bit rock'n'roll. She's a real Wild Child at heart!
M: What's in store for Natalie & Sarah this year?
N+S: We are looking at expanding our customer base and gaining lots more exposure. We are also looking at hopefully stocking in various boutiques, nation-wide by the end of the year.
Tunes currently on repeat: The Xx, Daft Punk 'Get Lucky', Miami Horror, Swedish House Mafia, Ou Est Le Swimming Pool 'You Started', Kendrick Lamar.
Last big splurge: Our launch party! Including all the cupcakes, lollipops and candy we bought for it. We went a bit candy crazy.
Comfort food: Anything with potatoes, cheese, fried stuff, chocolate, candy and salted caramel anything!
Most prized possession: Delilah (yes they're referring to their pooch).
So annoyed I missed New Gen, photos are awesome!
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