I'm a rag & bone aficionado. You should have seen the look on my face when I found the Tokyo rag & bone store tucked carefully away in a sidelane in Omotesando. It was like I had found the holy grail. If I could only wear one brand for the rest of my life, rag & bone would be up in the top 3 (along with Acne and Alexander Wang). Following the success of their DIY project with some of the hottest models of the moment (the likes of Miranda Kerr, Abbey Lee and Candice Swanepoel) and one style tastemaker (Hanneli), this time the rag & bone boys upped the ante and went straight to the top of the supermodel chain for none other than Kate Moss to front their first ever campaign.
In keeping with the candid nature from their DIY project, Moss' barely-there makeup and tousled bed hair along with natural lighting and a handheld camera, captures the true essence of the model off duty - understated and effortless and epitomises everything the brand stands for.
The campaign coincides with the opening of their first London flagship store. 5000 square feet of rag & bone goodness. Is this heaven on earth? I can only hope this expansion means there's more on the horizon. A possible Sydney flagship store? Trust me, I'll be the first one in line when that happens (either that or I'll be serving you behind the counter). I have my fingers and toes crossed.
PS. Notice the change to my header? All thanks to my talented bud Maddy. What do you guys think? (Don't worry the sequins will make a comeback soon).
Image source: Fashionista
omg! I didn't know that Kate Moss did a campaign for Rag & Bone. I love that brand and her too. So glad to see this! Thanks for sharing! xx
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love the new header hun, so pretty! x
ReplyDeleteI have to say that amateur type campaign they ran with all those models is one of my faves, and such a clever idea to boot. Loving these shots of Kate Moss, and gosh darn it, can't believe I missed going to the flagship store when I was in London, suppose i was there a month too early!
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