pyjama party.

Street FSN, Stockholm Street Style, Melrose & Spaulding

It all started with a silk printed suit... It sparked a trend, a new way of dressing and a signature print. If you'd have asked me before I got swept up in the wonderful world of fashion, I would have told you wearing pyjama-esque clothes was a big no-no and never thought it possible to be considered a popular style/ look in fashion. But if Anna Dello Russo, Christine Centenera and Kanye West are sporting the pyjama look then it must not be so wrong after all.

It's interesting to note how a look is inspired, a trend emerges and then trickles down to the masses. All you need are a few early adopters (marketing finally comes in handy) and then the rest is history. Reminds me of the Miranda Priestly quote in the Devil Wears Prada about cerulean blue and how influential those in the fashion industry are, even to those who care little about what they wear. "It's sort of comical how you think that you've made a choice that exempts you from the fashion industry when, in fact, you're wearing the sweater that was selected for you by the people in this room from a pile of stuff. " 

But back to the point - I've been noticing a lot of Australian designers referencing this pyjama look in their A/W collections (see Maurie & Eve and Friend of Mine for a more subtle influence with the piping). Not sure how winter it is (Celine featured this style for spring) - the lightweight, loose style silk pieces seem all about summer to me, especially with the bright print against the white. Then  again, pyjamas are worn all year round so I suppose you can't tie this look to a season. It's taken a little under two years for the Australian market to be hit by the pyjama look (having designers work seasons in advance means they can't adopt trends straight away). I'll give it mid next year until we start seeing knock offs at Supre.

Breakfast with Audrey, Studded Hearts

15 comments :

  1. for the actress, whatever clothes that they wearing always fabulous, isn't it?? hehe
    inspiring

    http://secondvogue.blogspot.com/a

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  2. Why would you go and bring up Devil Wears Prada...now I'll have to go watch it!

    -Laura x

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  3. i think you're spot on about seeing knock-offs at supre/ sportsgirl next year. very well written/ noticed! :)

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  4. I have been seeing this print everywhere! I love it though. I think the very last look is a little too 'Pj's" but the others just look relaxed and chic!

    Grace x

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  5. Gorgeous, love these!!

    http://styleservings.blogspot.com/

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  6. this is awesome, keep it up! i'll definitely be coming back!
    and i hope you'll come by and visit sometime soon!

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  7. This print is so so amazing. Great photos!

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  8. Cant agree more...how fashion is translated in so many ways..
    Amazing post and write up..<3
    followed u

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  9. I have to say ...I kinda love the trend!!

    xox,
    karen

    www.rubytuesdayfashionanddesign.blogspot.com

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  10. I so want that Celine top, the pants are a bit too much for me (maybe bc I wouldn't be able to pull them off lol.

    I love your Devil Wears Prada reference, I actually played it for a bunch of my guy friends last week and thy kinda agreed haha.

    Thanks for the awesome post.

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  11. I following you now!
    Feel free to follow be back<3
    xoxo
    Kasia;)

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  12. I really like your blog
    if you want we can be followers

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