breath of fresh air.

source: Fashion Gone Rogue

The Isabel Marant girl is carefree. She is comfortable in her own skin. She does whatever she pleases. She is stylish. She makes the most of each day. She is independent. She loves the sunshine. She is adventurous, but knows when to pull back. She is sexy. She loves fashion. She oozes chic. But most of all the Isabel Marant girl is effortless.

These are all the feelings I get when I look at Isabel Marant Etoile S/S 2012 campaign featuring Anna Selezneva. I've always wondered what the formula is for effortless chic. You know, that perfect balance between you looking like you threw on the first thing you saw vs. spending a decent amount of time getting ready. Is there even a balance? Can easy chic be acquired? Or are some just born naturally effortless? I had a friend in high school who used to pull of the messy bun without fail. When I asked her how she did it she said she honestly had no idea nor did she care, she just needed her hair out of her face. And there I was spending around half an hour each time trying to recreate the same look with little success (partly due to my fine Asian hair).

The Isabel Marant girl is the girl we wish we could be. Making us believe that wearing platform wedges and a mini skirt is standard bike riding attire. That wearing matching prints on the top and bottom is a given. These images make me want to buy a one way ticket to Paris and never return. And then I want to be able to walk around in my comfortable cotton pyjama printed jacket and pants without a care in the world. Sounds easy enough right?

3 comments campaign , Isabel Marant

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