Showing posts with label intern. Show all posts
Showing posts with label intern. Show all posts

wanderlustin'


This wouldn't be the first time I've seen this collection. In fact it's almost old news to me, but certainly not to you. So of course I have to share the love! I first laid eyes on The Wanderlust earlier this year at our media showing held at Mr Cook, a florist in Potts Point. I've been working with this collection ever since, in fact I could probably tell you the names and colourways  of all the pieces. 

I've been interning at Samantha Wills for just over a year now and after being exposed to two summer, one bridal and two winter collections, I can safely say that The Wanderlust is by far my favourite to date (and my favourite campaign to date too, featuring fresh-faced Saga Rickman).  Inspired by the desire to travel and experience everything the world has to offer, the collection features an injection of peaches, turquoise and yellows amongst burnished golds, silvers and gunmetals. Parts of the collection have a really 1920's art deco feel (I think Chrysler building when I see the Liberty necklace in the last image), the other half embodies the essence of summer with its bright colour palette and layer-able (and by that I mean able to be layered easily) style. 

I love seeing the way Samantha's designs and the SW empire have grown since I started. The way she's incorporated the signature Bohemian Bardot teardrop into many of the pieces in this collection is like no other, seeing how certain elements have evolved throughout the seasons (the gold chain mail-esque necklace in the forth picture was initially part of a statement layered necklace last summer, but the girls in the office loved wearing that one specific part so much so it was made into a solo piece) and of course the incredible styling and merchandising. I was so impressed seeing Samantha hard at work at our first media showing as she brought the collection to life with vases, jars, candles, books, trinkets and blooms. Let me tell you, we've come a long way since the black felt stylist trays!

I swear I'm not biased.... okay maybe just a little, but trust me, you're bound love this collection as much as I do! The collection drops in just a matter of days, July 1 to be exact, so get your wish lists ready (my personal picks are the statement necklaces and the bracelet sets) - I've had mine prepared for months!

in residence.

1. Instagram (taken by me)     2. Nicole Cooper/ confident liar     3. Jess Tran/ jesslovesfred

On my first day at Samantha Wills, Becc (PR manager) told me I'd be helping her out with the planning for the A/W 12 media showings. About 5 months later, hours spent googling venues, sourcing props (including old frames and chandeliers),  getting quotes from print and framing places, prepping the guestlist and brainstorming concepts, it all came down to an hour session with key media and bloggers. It's crazy to think that after all that attention to detail most people were only there to take it in for 20 minutes.

The finished product came out incredibly beautiful - an empty warehouse space transformed into an art deco, vintage chic, decadent setting which complimented Samantha's A/W collection, In Residence (Dans la Résidence), inspired by her time at the Chateau Marmont. Having had the privilege of previewing the collection, and even wearing a few pieces myself, it's so different to any SW you've seen before. Darker tones, rose gold, more burnished golds and gunmetals as opposed to the bright stones, turquoise and peach palettes that are in her current summer collection.


Getting to see it all come together from start to finish is extremely rewarding. When we first started working on the event, I had no idea what it should look like let alone what it would actually turn out to be. This morning I worked the front door for an hour and a half wearing platforms (consider me a bouncer now),  greeting the guests, quietly envious of the well dressed mag girls. Not fair to dangle a 2.55 Chanel + Alexander Wang Emile tote in front of me. A little sad I didn't get to mingle downstairs with everyone else but I have now managed to put faces to names. Oh and a mag girl remembered me from the last showings. Yeah, moving up in the world!

The highlight of my day was meeting Nicole from Gary Pepper Vintage, who was extremely sweet and very humble. I also ran into Jess (jesslovesfred), Nicole (confidentliar), Sophia (moulinfrock) and Kristal (thegypsyandthefox) at Pitt St who I had a nice chat with and went speed shopping at Sportsgirl - made up for the time we could have been talking at the showing. 

Now to earn some well deserved sleep. Another day at SW tomorrow. And then Friday iPhone 4S launch. Get excited!