I would probably consider myself a professional intern by
now. Almost four years and counting in the business (of free labour in exchange
for career experience), I’ve been fortunate enough to work across fashion PR, digital,
editorial, wardrobe, events and marketing. But the one thing that has always
intrigued me is buying. And it’s not just about attending events, showings and
appointments – knowing what consumers want even before they know themselves is
nothing short of a challenge (and I’m told there’s lots of number crunching too).
I always love hearing how people got their start in the industry so who better to
pick the brains of than eQUIP’s buying controller, Julie Baker.
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Tell us a bit about your background in fashion.
J: After graduating from university with a degree in fashion and textile design I initially worked as a printed textile designer producing artwork for fashion retailers. However after meeting the Buyers who came in to purchase the print work I realised that Buying sounded like a much more interesting a varied job.
I then went on to work as a buyer and buying controller for a number of major UK retailers including Marks and Spencer, River Island and Topshop before moving to Australia to work for Equip.
What's been the most challenging part of your career so far?
J: There have been so many challenges over the years but the constant challenge is keeping up with the changing trends. With the growth of the internet a new trend or must have can literally spread around the world in less than 24 hours. Then the race is on to make sure that you have that in stores as soon as possible. Not spotting or being late with a trend just isn’t an option.
What's the best part about working for eQUIP?
J: The team are the best. From the Buying office to Marketing and VM onto the warehouse and in stores. Everyone is so enthusiastic about the brand and the products.
What are some of the trends we can expect eQUIP to explore in the coming months?
J: There is a lot more colour coming through from rich jewel tones in Autumn Winter through to vivid brights and soft pastels in Spring Summer. It's all about colour.
What does a regular day look like for an eQUIP buyer?
The best bit is there isn’t a regular day. Sometimes its spent in the office poring over budget sheets, or signing off new product launches. Other days we could be travelling the world, looking at emerging trends in NY, London, Paris and Tokyo, or visiting our factories in China and India to review production. Then it might be a store visit anywhere in Australia and New Zealand to get feedback on what customers are loving.
What's your top tip for accessorising?
Always accessorise, even if its just a pair of sunglasses or a pair of earrings! A well chosen accessory can really lift any outfit out of the ordinary and into a statement about you and your style.
Most prized possession: All my old photo albums.
Last big splurge: A pair of Karen Walker sunglasses and a holiday.
Favourite holiday destination: It keeps changing but at the moment Bali for total relaxation.
Your current favourite things: Sydney rock oysters, mangoes, the new Best Coast album and the TV series Girls.
Words to live by: Treat people as you wish to be treated yourself.
I’ve been so caught up with a little something called life that I seem to have missed my blog’s second birthday last month. Luckily eQUIP have me covered – or should I say equipped? They’ve kindly offered one of my fab readers the chance to win an eQUIP gift pack worth $100 including a mixture of sunglasses, jewellery and a bag.
Plenty of arm, ear and neck candy to see you through the season!
To enter simply:
1.
Like eQUIP on Facebook and
follow them on Twitter.
2.
Like Flourished & Sunkissed on Facebook.
3. Comment below with your name and email address.
Giveaway closes Friday 21st June. Open to Australian residents only.
